Ross is Commercial Director and one of the founding partners of Engaging Education, a creative marketing agency in education. He established the organisation as part of an after-school project during Year 10 of secondary school, where his passion for business and education was ignited. Ross is committed to improving the life chances of young people.

This is evidenced through his positions as Chair of the Hull Youth Enterprise Partnership, Vice-Chair of Governors at Goole Academy and Governor at The Freeston Academy. Crucially, Ross understands the challenges faced by academies, schools, Multi Academy Trusts and the people within. He has a proven track record of working alongside Principals, CEOs, Senior Leaders and students to develop and implement communication strategies utilising a wide range of media.